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Learning Center

Welcome to the CafePress Learning Center. We've compiled and organized lots of tips and tutorials to help you manage and market your shop. Check back for updates!

Starting Out

If you're a new Shopkeeper, here is your starting point for learning about basic shop management and creating images for products.

Design Tips and Tutorials - Your products begin with your images. The better your images, the more successful you'll be.

We also encourage new Shopkeepers to check out our New Shopkeeper Orientation page where you can learn about what the CafePress Community has to offer.

Setting Up Shop - Creating and managing a successful shop can be easy following these guidelines.

Beyond the Basics

Now that your shop is up and running, learn how to maximize its success with our next level of tutorials.

Search Engine Optimization (SEO) - SEO is an essential and free way to drive traffic into your shop.

Newsletter Marketing - Newsletters are a great way to communicate to your customers. We've got the tutorials and tools to help you start.

Public Relations (PR) - Looking for a way to bring some publicity to your shop? Learn directly from our very own PR guy.

  • Public Relations 101
    Explore the do's and don'ts of basic PR including press releases, press kits, getting to know your audience, and press release templates.
  • Public Relations Resources
    More links and resources to help with your PR needs.

Other Good Info

Tools & Resources


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